While social media networking sites such as Facebook and Twitter can keep you connected with friends and family, they can also serve as excellent marketing tools for writers trying to promote their latest project. But it takes more than just creating a profile or fan page to keep the momentum and your number of readers up. Here are 3 tips to utilize networking sites properly and increase book sales.
Create a fan base. This might be the hardest part for new and upcoming writers. The key thing to remember is that you need to build a connection with your readers/fans so that you can prove later on to your publisher that you actually have them. Knowing fan base numbers may become beneficial when you want to get the green light on your next project. Creating a fan base can be accomplished in several different ways.
1) Responding to selected tweets/wall post every now and then. This shows your readers that you do care what they have to say and that you personally participate in your page. Fans prefer it when the writers themselves monitor their pages as opposed to a publisher. Take note that it’s not all about you either, meaning don’t only respond to things regarding you. Commenting on fans’ and other writers’ statuses/tweets that interest you is also encouraged.
2) Another way build a fan base is to create scheduled forums or “chat times.” For example, make a post saying, “From 3 to 4 p.m. I’ll answer any question written on my wall or tweeted to me.” Or, “Today from 3 to 4p.m. I will be having a forum discussing my latest book.” Readers will get to know you better and you’ll get to know your readers better as well. It’s important to note that some readers/fans may use this opportunity to criticize you, and it’s important not to respond rudely when/if they do.
Use all of the site’s applications. Whether it be videos, photos, or the events applications, make sure you use all of what the site has to offer to its maximum potential. Change your profile picture to be somewhat related to your project, for instance, the cover of your book if it is available. Use the events section to invite fans to promotional events such as book releases. Use your Facebook status and tweet updates as teasers like a line from your book, or the release date. You can also use your statuses/tweets to get ideas from your fans. You can post questions like, “Do you like this idea?” or, “I need a good name for this character, any suggestions?” Anything that can keep your fans interacting is best.
Previews/Trailers: Hollywood uses them to promote up and coming films, why not create them for your book to give your readers a little taste of what’s to come? This can be accomplished numerous ways. One way is to post a video of yourself reading a section of your book out loud accompanied with images or music that sets the theme of your book. This is an excellent way to plug your book. It will ultimately leave your readers wanting the whole thing. Whatever you choose to do, make it creative and make sure that it will leave your audience wanting to buy the book. To make sure that your fans see it and don’t pass it up accidentally on their mini feeds on Facebook, you can send the video in a mass private message.
This guest post is contributed by Angelita Williams, who writes on the topic of online college courses. She welcomes your comments at her email Id: angelita.williams7 @gmail.com.